Marketing communication measurement in a transformational marketplace
Don E. Schultz
| Year of publication: |
2010
|
|---|---|
| Authors: | Schultz, Don E. |
| Published in: |
Integrated brand marketing and measuring returns. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 978-0-230-57734-3. - 2010, p. 58-93
|
| Subject: | Marketingmanagement | Marketing management | Markenführung | Brand management | Performance-Messung | Performance measurement | Mediennutzung | Media usage | Return on Investment | Return on investment |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003988779