Marketing communications : interactivity, communities and content
Chris Fill
| Year of publication: |
2009 ; 5. ed.
|
|---|---|
| Authors: | Fill, Chris |
| Publisher: |
Harlow [u.a.] : FT, Prentice Hall |
| Subject: | Unternehmen | Marketing | Kommunikationsstrategie | Kommunikationsmodell |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXVII, 958 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-273-71722-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004930308