Marketing conception in SMEs : a paradigm shift, why SMEs fail to adopt marketing in Hefei, China
Kashif Ullah Khan, Song Wei, Fouzia Atlas, Muhammad Hamayun, Ahmad Nawaz Zaheer, Bilal Ahmed and Farhan Khan
| Year of publication: |
2017
|
|---|---|
| Authors: | Khan, Kashif Ullah ; Song, Wei ; Atlas, Fouzia ; Hamayun, Muhammad ; Zaheer, Ahmad Nawaz ; Ahmed, Bilal ; Khan, Farhan |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 14.2017, 3, p. 364-381
|
| Subject: | small and medium enterprises | SMEs | marketing paradigms | entrepreneurs' conception of marketing | China | KMU | SME | Marketing | Marketingmanagement | Marketing management | Entrepreneurship | Entrepreneurship approach |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011862918