Marketing : concepts and strategy
Martin L. Bell
| Year of publication: |
1972 ; 2. ed.
|
|---|---|
| Authors: | Bell, Martin L. |
| Publisher: |
Boston [u.a.] : Houghton Mifflin |
| Subject: | Absatz | Absatzpolitik | Marktforschung | Absatztheorie | Betriebswirtschaftliche Einführungsschriften | Vereinigte Staaten | Marketing | Marketingmanagement | Marketing management |
| Extent: | VIII, 961 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-395-04162-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014422985