Marketing Consumer Durables in Mature Product Categories - Do Innovators Matter?
Year of publication: |
2012
|
---|---|
Authors: | Kaya, Maria ; Albers, Sönke ; Proppe, Dennis ; Steffens, Paul |
Publisher: |
[S.l.] : SSRN |
Subject: | Innovation | Konsumgüter | Consumer goods | Konsumentenverhalten | Consumer behaviour | Dauerhafte Konsumgüter | Durable goods |
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