MARKETING - Consuming Technology: Why Marketers Sometimes Get It Wrong
| Year of publication: |
2005
|
|---|---|
| Authors: | Berthon, Pierre ; Hulbert, James Mac ; Pitt, Leyland |
| Published in: |
California management review : CMR. - Berkeley, Calif. : Haas School of Business, University of California, ISSN 0008-1256, ZDB-ID 2229304. - Vol. 48.2005, 1, p. 110-128
|