Extent:
XIII, 352 Seiten
Illustrationen
24 cm
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch
Language: German
Notes:
Literaturverzeichnis: Seite 337-344
ISBN: 3-486-25279-8
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10001397699