Marketing : creating value for customers
Gilbert A. Churchill ; J. Paul Peter
| Year of publication: |
1998 ; 2. ed.
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| Authors: | Churchill, Gilbert A. ; Peter, Jerome Paul |
| Publisher: |
Boston, Mass. [u.a.] : Irwin McGraw-Hill |
| Subject: | Marketing | Einführung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIV, 630 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-256-22877-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004367478