Marketing Culture and Customer Retention in the Tourism Industry
Year of publication: |
2000
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Authors: | Appiah-Adu, Kwaku ; Fyall, Alan ; Singh, Satyendra |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 7226238. - Vol. 20.2000, 2, p. 95-113
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