Marketing decision making : concepts and strategy
David W. Cravens ; Gerald E. Hills ; Robert B. Woodruff
| Year of publication: |
1976 ; 1. print.
|
|---|---|
| Authors: | Cravens, David W. ; Hills, Gerald E. ; Woodruff, Robert B. |
| Publisher: |
Homewood, Ill. : Irwin [u.a.] |
| Subject: | Marketing | Entscheidungsmodell |
| Extent: | XVIII, 781 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-256-01799-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004006468