Marketing decisions and implementation process for entrepreneurial and managerial practices : a critical incident technique approach
Elisabete Sá, Minoo Farhangmehr and José Carlos Pinho, Sally Dibb
| Year of publication: |
2022
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|---|---|
| Authors: | Sá, Elisabete ; Farhangmehr, Minoo ; Pinho, José Carlos ; Dibb, Sally |
| Published in: |
Journal of research in marketing and entrepreneurship. - Bingley : Emerald, ISSN 1471-521X, ZDB-ID 2524213-1. - Vol. 24.2022, 2, p. 221-241
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| Subject: | Entrepreneurial marketing | Entrepreneurs | Marketing management | SMEs marketing | Start-ups | Technology-based firms | KMU | SME | Unternehmensgründung | Business start-up | Entrepreneurship | Entrepreneurship approach | Marketingmanagement | Marketing | Unternehmer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRME-04-2021-0052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013369615