Marketing Effectiveness and Customer Retention in the Service Sector
Year of publication: |
1999
|
---|---|
Authors: | Appiah-Adu, Kwaku |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 7226238. - Vol. 19.1999, 3, p. 26-41
|
Saved in:
Saved in favorites
Similar items by person
-
Culture, creativity, and advertising
Singh, Satyendra, (2008)
-
The current marketing practices in Ghana
Appiah-Adu, Kwaku, (2008)
-
Strategic thinking and economic development : the case of Ghana
Appiah-Adu, Kwaku, (2012)
- More ...