Marketing effectiveness and its relationship to organisational cultural characteristics and output performance : the South African experience
H. Oosthuizen
| Year of publication: |
1992
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|---|---|
| Authors: | Oosthuizen, H. |
| Published in: |
Tydskrif vir studies in ekonomie en ekonometrie : SEE. - Stellenbosch, ISSN 0379-6205, ZDB-ID 8637799. - Vol. 16.1992, 1, p. 59-78
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| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009951993