Marketing efficiency in tourism : coping with volatile demand
ed. by Peter Keller ... With contrib. by Seppo Aho ...
| Year of publication: |
2006
|
|---|---|
| Other Persons: | Keller, Peter (contributor) ; Aho, Seppo (contributor) |
| Publisher: |
Berlin : Schmidt |
| Subject: | Tourismusmarketing | Tourism marketing | Marketingmanagement | Marketing management | Theorie | Theory | Welt | World | Deutschland | Germany | Tourismus | Marketing | Wettbewerbsstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
19 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VII, 262 S. Ill., graph. Darst., Kt. 24 cm |
|---|---|
| Series: | International tourism research and concepts. - Berlin : Erich Schmidt, ISSN 1862-9946, ZDB-ID 2250582-9. - Vol. 1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 19 Beitr. Literaturangaben |
| ISBN: | 3-503-09724-4 ; 978-3-503-09724-1 |
| Classification: | Erholung, Tourismus: Allgemeines ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003339085