Marketing effort within the newsvendor problem framework : a systematic review and extensions of demand-effort and cost-effort formulations
Dušan Hrabec, Jiří Kučera, Pavel Martinek
| Year of publication: |
2023
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|---|---|
| Authors: | Hrabec, Dušan ; Kučera, Jiří ; Martinek, Pavel |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 257.2023, p. 1-10
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| Subject: | Additive demand | Inventory optimization | Marketing effort | Multiplicative demand | Newsvendor problem | Systematic review | Lagerhaltungsmodell | Inventory model | Theorie | Theory | Bibliometrie | Bibliometrics | Lieferkette | Supply chain | Lagermanagement | Warehouse management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2022.108754 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014249595