Marketing : eine Einführung
Hartwig Steffenhagen
| Year of publication: |
2008 ; 6., vollständig überarb. Aufl.
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|---|---|
| Authors: | Steffenhagen, Hartwig |
| Publisher: |
Stuttgart : Kohlhammer |
| Subject: | Marketing | Marketingtheorie | Marketing theory | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 265 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-17-020382-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003675986