Extent: | XII, 424 S. graph. Darst. |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Bibliografie enthalten ; Bibliography included ; Textbook |
Language: | German |
Notes: | Literaturangaben Literaturverz. S. 407 - 417 |
ISBN: | 3-8252-1815-5 ; 3-7910-6002-3 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000423363