MARKETING - Establishing Strategic Objectives: Measurement and Testing in Product Quality and Design
| Year of publication: |
2000
|
|---|---|
| Authors: | Noe͏̈l, Noel Mark |
| Published in: |
Design management journal. - Boston, Mass. : Inst., ISSN 1045-7194, ZDB-ID 1131462x. - Vol. 11.2000, 4, p. 65-70
|