Marketing für Wirtschaftswissenschaftler für Dummies
Alexander Deseniss
| Year of publication: |
2016 ; 1. Auflage
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|---|---|
| Authors: | Deseniss, Alexander |
| Publisher: |
Weinheim : Wiley-VCH Verlag GmbH & Co. KGaA |
| Subject: | Marketingtheorie | Marketing theory | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 366 Seiten Illustrationen, Diagramme 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | German |
| ISBN: | 3-527-70975-4 ; 978-3-527-70975-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011373885