Marketing for Electronic Market Places -the Relevance of Two"Critical Points of Success"

The fact that an electronic market (EM)belongs to a specific market place operatorresults in specific objectives of itsmarketing. The main question is: How canan operator promote the performance ofhis market place ?The central task of an EM is the coordinationof supply and demand....

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Year of publication:	1998
Authors:	Kollmann, Tobias
Institutions:	Universität <Duisburg-Essen> / Lehrstuhl für E-Business und E-Entrepreneurship
Published in:	Universität Duisburg-Essen - Lehrstuhl für E-Business und E-Entrepreneurship - Veröffentlichungen EM - Electronic Markets, Research Issue, Vol. 8, No. 3, 1998, S. 36 ff
Subject:	Marketing \| marketing \| Information \| information \| Erfolg \| success prediction \| Elektronikmarkt \| Electronic Commerce

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Extent:	90112 bytes 4 p. application/pdf
Type of publication:	Article
Language:	English
Classification:	Marketing. Other aspects ; IS Components ; Individual Articles ; No country specification
Source:	USB Cologne (business full texts)

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