Marketing : Grundlagen
Jürgen Hesse ; Matthias Neu ; Gabriele Theuner
| Year of publication: |
2007 ; 2., überarb. Aufl.
|
|---|---|
| Authors: | Hesse, Jürgen ; Neu, Matthias ; Theuner, Gabriele |
| Publisher: |
Berlin : BWV, Berliner Wiss.-Verl. |
| Subject: | Marketing | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 363 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 345 - 350 |
| ISBN: | 978-3-8305-1364-3 ; 3-8305-1364-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004890354