MARKETING - How Do They Know Their Customers So Well? - Insightful companies mix rich customer data with their understanding of the people behind the transaction.
Year of publication: |
2001
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Authors: | Davenport, Thomas H. ; Harris, Jeanne G. ; Kohli, Ajay K. |
Published in: |
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 42.2001, 2, p. 63-74
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