Marketing in the age of the network: From marketplace to U-space
| Year of publication: |
2004
|
|---|---|
| Authors: | Watson, Richard T. ; Berthon, Pierre ; Pitt, Leyland F. ; Zinkhan, George M. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 47.2004, 6, p. 33-40
|