Marketing information systems : concepts, usage and effectiveness
Jari Talvinen
| Year of publication: |
1995
|
|---|---|
| Authors: | Talvinen, Jari |
| Publisher: |
Helsinki |
| Subject: | Informationssystem | Information system | Betriebliches Informationssystem | Business intelligence system |
| Extent: | 152 S. : graph. Darst |
|---|---|
| Series: | Acta Universitatis Oeconomicae Helsingiensis / A. - Helsinki : Helsinki School of Economics and Business Administration, ISSN 1237-556X, ZDB-ID 2814502-1. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Zugl.: Helsinki, Univ., Diss., 1995 |
| ISBN: | 951-702-864-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000907344