Marketing information systems : guidelines for design, implementation and management
by Simon Earp and Alison Hunter
| Year of publication: |
1999
|
|---|---|
| Authors: | Earp, Simon ; Hunter, Alison |
| Publisher: |
Edinburgh : Univ., Management School |
| Extent: | 32 S |
|---|---|
| Series: | Working paper series. - Edinburgh : [Management School, University of Edinburgh], ZDB-ID 2950209-3. - Vol. 99/10 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 28 - 32 |
| ISBN: | 1-902850-08-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001440218