Marketing Information Systems

Computerised marketing information systems have been discussed in the marketing and information systems literature for some time. Looks at the extent to which they have been implemented in the UK and concludes that they are still in their infancy. A schema for a marketing information system is presented together with some pitfalls in design that must be avoided. Discussion finally turns to how such an information system may be used.

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Year of publication:	1991
Authors:	Proctor, R.A.
Published in:	Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 29.1991, 4
Publisher:	MCB UP Ltd
Subject:	Databases \| Computer systems \| Marketing information systems \| United Kingdom

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/00251749110141824 [DOI]
Source:	Other ZBW resources

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