Marketing innovations and digital technologies : a systematic review, proposed framework, and future research agenda
Gerard A. Athaide, Jaihyun Jeon, S. P. Raj, K. Sivakumar, Guiyang Xiong
| Year of publication: |
2025
|
|---|---|
| Authors: | Athaide, Gerard A. ; Jeon, Jaihyun ; Raj, S. P. ; Sivakumar, K. ; Xiong, Guiyang |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Wiley-Blackwell, ISSN 1540-5885, ZDB-ID 2012544-6. - Vol. 42.2025, 1, p. 144-165
|
| Subject: | customer experience | customer outcomes | digital technology | firm outcomes | innovation management | marketing innovation | systematic review | Innovationsmanagement | Innovation management | Digitalisierung | Digitization | Innovation | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/jpim.12741 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015373409