Marketing inputs and outcome heterogeneity : using a quantile regression framework in the entertainment industry
Year of publication: |
2025
|
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Authors: | Burmester-Hofmann, Alexa Bettina ; Clement, Michel ; Becker, Jan U. ; Otten, Cord |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 53.2025, 1, p. 232-254
|
Subject: | Books publishing industry | Entertainment industry | Motion picture | Quantile regression | Filmwirtschaft | Film industry | Regressionsanalyse | Regression analysis | Freizeitwirtschaft | Leisure industries | Verlagswesen | Publishing industry |
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