Marketing Insights - Expectations vs. Reality
Year of publication: |
2003
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Authors: | Stern, Philip ; Ehrenberg, Andrew |
Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 15.2003, 1, p. 40-42
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Saved in:
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