Marketing insights from A to Z : 80 concepts every manager needs to know
Philip Kotler
| Year of publication: |
2003
|
|---|---|
| Authors: | Kotler, Philip |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Marketing | Wörterbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 206 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-26867-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004715274