Marketing insights from text analysis
Jonah Berger, Grant Packard, Reihane Boghrati, Ming Hsu, Ashlee Humphreys, Andrea Luangrath, Sarah Moore, Gideon Nave, Christopher Olivola, Matthew Rocklage
| Year of publication: |
2022
|
|---|---|
| Authors: | Berger, Jonah ; Packard, Grant ; Boghrati, Reihane ; Hsu, Ming ; Humphreys, Ashlee ; Luangrath, Andrea Webb ; Moore, Sarah ; Nave, Gideon ; Olivola, Christopher ; Rocklage, Matthew |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 33.2022, 3, p. 365-377
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| Subject: | Automated textual analysis | Language | Natural language processing | Sprache | Text | Linguistik | Linguistics | Automatisierung | Automation |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-022-09635-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013454573