Marketing integration in cross-border mergers and acquisitions : conceptual framework and research propositions
Rudolf R. Sinkovics; Mohd. Haniff Jedin; Noemi Sinkovics
| Year of publication: |
2014
|
|---|---|
| Authors: | Sinkovics, Rudolf R. ; Mohd. Haniff Jedin ; Sinkovics, Noemi |
| Published in: |
European journal of international management : EJIM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-6757, ZDB-ID 2416808-7. - Vol. 8.2014, 6, p. 644-670
|
| Subject: | mergers and acquisitions | functional integration | marketing | literature review | Übernahme | Takeover | Fusion | Merger | Marktintegration | Market integration |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011296508