Marketing intelligence in SMEs : implications for the industry and policy makers
L. A. Cacciolatti and A. Fearne
| Year of publication: |
2013
|
|---|---|
| Authors: | Cacciolatti, Luca A. ; Fearne, Andrew P. |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 31.2013, 1, p. 4-26
|
| Subject: | Schottland | Scotland | Ernährungsindustrie | Food industry | KMU | SME | Marketingmanagement | Marketing management | Regionalentwicklung | Regional development | Mittelstandspolitik | SME policy | IT-gestütztes Marketing | Computer-assisted marketing | Multivariate Analyse | Multivariate analysis | Korrelation | Correlation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009722465