Marketing Intelligent Systems for consumer behaviour modelling by a descriptive induction approach based on Genetic Fuzzy Systems
| Year of publication: |
2009
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|---|---|
| Authors: | Martínez-López, Francisco J. ; Casillas, Jorge |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 38.2009, 7, p. 714-731
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