Marketing jihad : the rhetoric of recruitment
Year of publication: |
2018
|
---|---|
Authors: | Shaw, Michael ; Bandara, Priyantha |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 34.2018, 15/16, p. 1319-1335
|
Subject: | Marketing | jihad | rhetoric | recruitment | Wirtschaftswissenschaft | Economics | Personalbeschaffung | Recruitment | Islam | Radikalismus | Radicalism | USA | United States | Rhetorik | Rhetoric |
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