Marketing knowledge management in strategie adoption of a CRM solutions : global supports and applications in Europe
Antonio Lorenzon; Peter J. van Baalen; Luciano Pilotti
| Year of publication: |
Jan. 2005
|
|---|---|
| Other Persons: | Lorenzon, Antonio (contributor) ; Baalen, Peter van (contributor) ; Pilotti, Luciano (contributor) |
| Publisher: |
Milano |
| Subject: | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management | EU-Staaten | EU countries |
| Extent: | Online-Ressource, 29 p., text ill |
|---|---|
| Series: | Working papers / Università degli Studi di Milano, Dipartimento di Scienze Economiche, Aziendali e Statistiche. - Milano, ZDB-ID 2159166-0. - Vol. 2005,3 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003083154