Marketing luxury goods online
Philipp Nikolaus Kluge
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Kluge, Philipp Nikolaus |
| Publisher: |
Frankfurt am Main : PL Academic Research |
| Subject: | Luxusgüter | Luxury goods | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | USA | United States | Luxusgüterindustrie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVII, 267 Seiten Illustrationen 21 cm x 14.8 cm, 490 g |
|---|---|
| Series: | Schriften zu Marketing und Handel. - Frankfurt, M. : PL Acad. Research, ISSN 1862-605X, ZDB-ID 2280919-3. - Vol. Band 19 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Wissenschaftliche Hochschule für Unternehmensführung Vallendar, 2016 |
| Notes: | Includes bibliographical references 201608 |
| ISBN: | 978-3-631-67865-7 ; 3-631-67865-7 ; 978-3-653-07000-2 ; 978-3-631-69407-7 ; 978-3-631-69408-4 |
| Other identifiers: | 10.3726/978-3-653-07000-2 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011512919