Marketing Luxury without guilt - You know that USD 8,000 Patek Philippe? Madison Avenue says it's okay to buy it. The pitch: Sooll it will be a family heirloom.
Year of publication: |
1997
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Authors: | Levine, Joshua |
Published in: |
Forbes : business and finance. - New York, NY : Forbes Publ. Co., ISSN 0015-6914, ZDB-ID 7162637. - Vol. 159.1997, 3, p. 154-155
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Saved in:
Saved in favorites
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