Marketing management : analysis, planning, implementation, and control
Philip Kotler
| Year of publication: |
1994 ; 8. ed.
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| Authors: | Kotler, Philip |
| Publisher: |
Englewood Cliffs, NJ [u.a.] : Prentice-Hall |
| Subject: | Marketingmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIX, 801 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-098005-6 |
| Source: |
Persistent link: https://www.econbiz.de/10004181773