Marketing management and strategy
Peter Doyle and Philip Stern
| Year of publication: |
2006 ; 4. ed.
|
|---|---|
| Authors: | Doyle, Peter ; Stern, Philip |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall |
| Subject: | Marketing | Marketingmanagement | Marketing management | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 446 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index 0601 |
| ISBN: | 0-273-69398-0 ; 978-0-273-69398-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003095412