Marketing management and strategy
Year of publication: |
1998 ; 2. ed.
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Authors: | Doyle, Peter |
Publisher: |
London [u.a.] : Prentice-Hall Europe |
Subject: | Marketingmanagement | Marketingstrategie |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Marketing to an aging population : selected readings
Schewe, Charles D., (1990)
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Fantapié Altobelli, Claudia, (1990)
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Developing business strategies
Aaker, David A., (1988)
- More ...
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From Inflation to Growth : Eight Years of Transition
Doyle, Peter, (1998)
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Disinflation in Transition : 1993-1997
Doyle, Peter, (1999)
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Doyle, Peter, (1992)
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