Marketing management in multinational firms
Ulrich E. Wiechmann
| Year of publication: |
1976
|
|---|---|
| Authors: | Wiechmann, Ulrich E. |
| Publisher: |
New York [u.a.] : Praeger |
| Subject: | Internationale Unternehmung | Verbrauchsgu§ ter | Industrie | Absatz und Verbrauch | Multinationales Unternehmen | Transnational corporation | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Marketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 103 S. 8° |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 94 - 103 |
| ISBN: | 0-275-55850-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013482087