Marketing management : integrating theory and practice
Tony Proctor
| Year of publication: |
1996 ; 1. print.
|
|---|---|
| Authors: | Proctor, Tony |
| Publisher: |
London [u.a.] : Thomson |
| Subject: | Marketingmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVI, 528 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-412-62350-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004301107