Marketing management : knowledge and skills
J. Paul Peter
| Year of publication: |
2007 ; 8. ed., internat. ed.
|
|---|---|
| Authors: | Peter, Jerome Paul ; Donnelly, James Howard |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill Irwin |
| Subject: | Marketingmanagement | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 813 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 978-0-07-110722-8 ; 0-07-110722-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004861766