Marketing management : knowledge and skills
J. Paul Peter; James H. Donnelly, Jr
| Year of publication: |
2011 ; 10. ed.
|
|---|---|
| Authors: | Peter, Jerome Paul ; Donnelly, James H. |
| Publisher: |
New York, NY : McGraw-Hill |
| Subject: | Marketingmanagement | Marketing management | Marketing | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 830 S. Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 978-0-07-353005-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008669176