MARKETING MANAGEMENT – MARKETING ORIENTATION AND HOLISTIC SCHOOLS MARKETING
Marketing orientation is beneficial correlated with innovation, growth, perceptions of quality services, excellence, high level of satisfaction and commitment of human resources, customer satisfaction and brand loyalty. Holistic marketing orientation requires rethinking how to approach the market, new realities, in a broader and more coherent, with a louder voice, holistic marketing states that all matter, citing the need of a real partnership between the organization, suppliers and distributors, creating a true team in order to provide the best value target markets. School is really oriented marketing / holistic marketing by coordinating and integrating all activities that would best respond to the demands of ever more selective more informed and sophisticated consumers.
Year of publication: |
2011
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Authors: | LAZAR, VIRGINIA |
Published in: |
International Conference Modern Approaches in Organisational Management and Economy. - Faculty of Management, Academy of Economic Studies, Bucharest, Romania. - Vol. 5.2011, 1, p. 247-251
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Publisher: |
Faculty of Management, Academy of Economic Studies, Bucharest, Romania |
Subject: | marketing management | holistic marketing | relationship marketing | internal marketing | social responsibility |
Saved in:
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