Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
Heymo Böhler (Hrsg.)
| Year of publication: |
2002
|
|---|---|
| Other Persons: | Böhler, Heymo (ed.) ; Köhler, Richard (honouree) |
| Publisher: |
Stuttgart : Schäffer-Poeschel Verlag |
| Subject: | Richard Köhler | Marketingmanagement | Marketing management | Management | Theorie | Theory | Deutschland | Germany | Ökonomen | Economists | Strategisches Management | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [d-nb.info] |
| Extent: | XV, 739 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Festschrift ; Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-7910-1842-6 |
| Classification: | Marketing ; Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001629834