Marketing managers need more than forecasting accuracy
| Year of publication: |
1987
|
|---|---|
| Authors: | Erickson, Gary M. |
| Published in: |
International Journal of Forecasting. - Elsevier, ISSN 0169-2070. - Vol. 3.1987, 3-4, p. 453-455
|
| Publisher: |
Elsevier |