MARKETING - MANAGING CUSTOMERS & INFORMATION FOR IMPROVED PERFORMANCE - Customer Relationship Management (CRM) is a buzz word in marketing. Each year more and more is spent on software-based systems for managing customer relationships. Yet there is growing evidence that many of these systems do not add value and that many may in fact harm customer relationships. . Susan Foreman reviews this ...
| Year of publication: |
2004
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| Authors: | Foreman, Susan |
| Published in: |
Henley manager update. - Henley-on-Thames : Braybrooke Press, ISSN 0957-4212, ZDB-ID 14941788. - Vol. 16.2004, 1, p. 12-19
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