Marketing Mass-Customized Products: Striking a Balance Between Utility and Complexity
| Year of publication: |
2005
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|---|---|
| Authors: | Dellaert, Benedict G.C. ; Stremersch, Stefan |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 42.2005, 2, p. 219-227
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